COMPETITIVE ADVANTAGE: WHAT SETS COMPANIES APART

Authors

  • Rabia Khalid National University of Computer and Emerging Sciences (NUCES–FAST), Islamabad, Pakistan.

DOI:

https://doi.org/10.66238/smsrj.v1i2.8

Keywords:

Competitive advantage, strategy, differentiation, cost leadership, resource-based view, value chain, strategic positioning, sustainable advantage

Abstract

In a globalized and highly competitive market, companies strive to establish a position that distinguishes them from rivals. Competitive advantage refers to the unique attributes or capabilities that allow an organization to outperform its competitors. This paper explores the concept of competitive advantage, including its origins in strategic management theory, sources such as cost leadership, differentiation, and innovation, and how it can be sustained in dynamic environments. Drawing on the frameworks of Porter, Barney, and others, the study examines how firms develop, maintain, and evolve competitive advantages across industries. Real-world examples and case studies illustrate the practical implications for strategic decision-making.

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Published

2023-12-31

Issue

Vol. 1 No. 2 (2023)

Section

Articles

License

Copyright (c) 2023 SOCIAL AND MANAGEMENT SCIENCES RESEARCH JOURNAL

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