SOCIAL AND MANAGEMENT SCIENCES RESEARCH JOURNAL

Impact of Perceived Significance & Social Media Ads Awareness on Customer Purchase Intention

Rameen Rafiq — Fri, 30 Dec 2022 00:00:00 +0000

The impact of Instructive and Perceived Relevance has been studied in this research to know their impact on the dependent variable Customer Purchase Intention. Instructive is one of the most important factors that have a significant impact on the intention of customers to purchase items online. The degree of a company's Instructive determines its capacity to offer clients sufficient information on which to base informed purchasing decisions. It has to do with the sender's ability to logically elicit the recipient's response since it allows the recipient the chance to critically assess the messages and information offered. Using social media may generate sufficient information to help users make wiser purchasing decisions, which may increase users' tendency to buy. By using social media enough information can be gathered that helps users to identify the correct product for them while making a purchase online which can further encourage them to buy more items online in the future. Social media marketing's relevance has the power to sway consumers' opinions on this matter. Ads are accepted more readily when they are more relevant, on average. Consumer perceptions of the value of online advertisements and their component parts are another area of research to take into account. Perceived relevance is the capacity up to which a buyer thinks that an advertisement is pertinent. How much a customer perceives a post as self-related which directly affects the intentions of a customer to buy a product online purchase. How perceived relevance affects consumer purchase intentions was why the research was carried out. Customers' purchasing intentions are examined in this study along with their perceptions of the Instructive and relevancy of social media marketing. In Karachi, surveys were given to youngsters between the ages of 16 and 26 and 215 young social media users participated in the research. Both hypotheses that Instructive had a good impact on social media users' experiences and that social media advertisements are taken as relevant and have a positive impact on users' minds were supported by the study. As this study concentrated on two factors of being relevant and informative, more research can be done to ascertain customers' purchase intentions with reference to Performance expectancy, Interactivity, and Hedonic motivation, which ultimately affects buyer behavior.

Online retail experience and customer satisfaction: The mediating role of last mile delivery

Johar Ali Khan — Fri, 30 Dec 2022 00:00:00 +0000

This research examines the connection between customer satisfaction, last-mile delivery, and the online retail experience in the context of an e-retailer called Foodpanda. By examining the mediating effect of last-mile delivery on the relationship between the online retail experience and customer satisfaction, the study aims to add to the body of knowledge. This builds on previous research that looked at how customers' e-retail experiences are affected by last-mile delivery. Online experience and last-mile delivery are the study's independent variables, and customer satisfaction is the study's dependent variable. Last-mile delivery is measured by factors such as delivery speed, dependability, and communication, while the online experience is measured by factors such as website design, product information, and online customer service. A survey questionnaire was distributed to a sample of Foodpanda customers as part of the research author design. Customer satisfaction and perceptions of the online shopping experience are significantly mediated by the last-mile delivery experience, according to the study's findings. In light of these findings, e-retailers ought to concentrate on enhancing the online shopping experience and providing a positive last-mile delivery experience to increase customer satisfaction. This study adds to the existing literature on retail by examining the mediating effect of last-mile delivery on customer satisfaction in the context of an e-retailer business. The findings of the study have practical implications for e-retailers like Foodpanda and serve as a foundation for future research in this area. "Online Retail Experience and Customer Satisfaction: A Study" In the context of an e-retailer like Foodpanda, "The Mediating Role of Last Mile Delivery" highlights the significance of the last mile delivery experience in determining customer satisfaction in the e-commerce sector. The study's findings serve as a foundation for future research in this field and have practical implications for e-retailers.

Impact of Environmental Sustainability on Recyclable Packaging of Chemical Industries of Pakistan

Danish Naeem, Rania Ahmed — Fri, 30 Dec 2022 00:00:00 +0000

Packaging helps to protect Substances from being lost, wasted, or from physical interaction which may cause health problems. However, waste of the packaging is perceived as environmental damage. The scope of the study is to comprehensively discuss and analyze packaging use in Chemical industries and its recyclability in the view of Environmental sustainability. Packaging waste that is not recycled or reused has negative impacts on the environment and presents a serious concern. At the same time, various materials, which were used to manufacture packaging, could be used as resources for the production of new packaging or other products. Furthermore, we propose a methodological framework for the environmental assessment of packaging used in chemical industries. There is a great census on the definition of sustainable packaging, which must be effective and safe for health and the environment. With the shifting of focus from producing more to environmentally sustainable products like extract–produce–use and waste, to extract-produce-reuse and recycle. Our proposed framework defines three sustainability aspects of packaging, which are environmental effects, product losses, and wastes as well as recycling of the packaging. This study has analyzed the sustainability of packaging used in chemical industries for Recyclable packaging efficiency and its environmental impacts.

Entrepreneurial Environments and Growth in Pakistan

Mahnoor Iffat — Fri, 30 Dec 2022 00:00:00 +0000

The purpose of the study greatly appreciated her efforts and positive point of view on the different challenges that we faced while during this research. Moreover, I would want to use this platform as a chance to express my gratitude to everyone who assisted me in finishing my study to achieve my goal. To access the present state of the entrepreneurial environment nation the study used the data at the country level by the national Karachi. The result demonstrates how dynamic and unstable Pakistan's early phases of entrepreneurial growth are. Pakistan less to have less early-stage entrepreneurial activities than other emerging nations. Some of the major challenges faced by entrepreneurs in Pakistan include inadequate entrepreneurial training. The physical infrastructure and services that are accessible to entrepreneurs and other entrepreneurial and other favorable entrepreneurial environmental conditions identified in this study are encouraging. The results are important for both policymakers and for improving the local entrepreneurial climate. Before the full employment of entrepreneurial resources institutions must be enhanced.

Elements Of Under-Pricing Of Initial Public Offering In Pakistan

Hafisa Mehboob — Fri, 30 Dec 2022 00:00:00 +0000

This research aimed to explore the issue of Initial Public Offering (IPO) underpricing in Pakistan and to determine the impact of four independent variables (Issue Price, Offer Size, Age, and Market Capitalization) on the dependent variable, Market-adjusted Abnormal Return. The research utilized statistical analysis to examine the relationship between the independent and dependent variables in the context of IPO underpricing in Pakistan. The results of the analysis indicated that the independent variables did not have a significant impact on the dependent variable, as the p-values associated with the independent variables were all above the threshold of 0.05. The results of this research highlight the need for further research in this area to gain a more comprehensive understanding of the IPO underpricing phenomenon in Pakistan. This could include the collection of more data and information, as well as the examination of additional variables and factors that may play a role in the underpricing of IPOs. By exploring these topics in greater detail, future research can help to deepen our understanding of the complexities and nuances of IPO underpricing in the context of the Pakistani stock market. Overall, this research provides a starting point for further exploration of the issue of IPO underpricing in Pakistan and underscores the importance of continued examination of this phenomenon.

IMPACT OF ENVIRONMENTAL SUSTAINABILITY ON RECYCLABLE PACKAGING OF CHEMICAL INDUSTRIES OF PAKISTAN

Danish Naeem, Rania Ahmed — Sat, 31 Dec 2022 00:00:00 +0000

Packaging supports shielding substances from lost, wasted, or physical interaction which may cause health problems. However, waste of the packaging is perceived as environmental damage. The scope of the study is to comprehensively discuss and analyze packaging use in Chemical industries and its recyclability in the view of Environmental sustainability. Packaging waste that is not reprocessed or recycled has adverse impacts on the environment and presents a thoughtful apprehension. When many materials, which are used to manufacture packaging, can be used as means for the fabrication of new packaging or additional produces. Moreover, we recommend a methodological framework for the environmental impost of packaging used in chemical industries. There is a great census on the definition of sustainable packaging as effective and safe for healthiness and the environment. With the shifting of focus from producing more to environmentally sustainable products like extract–produce–use and waste, to extract-produce-reuse and recycle. Our anticipated framework expresses 3 sustainable features of packaging, which are environmental effects, product losses, and wastes as well as recycling of the packaging. This study has analyzed the sustainability of packaging used in chemical industries for Recyclable packaging efficiency and its environmental impacts.

ELEMENTS OF UNDER-PRICING OF INITIAL PUBLIC OFFERING IN PAKISTAN

Hafisa Mehboob — Sat, 31 Dec 2022 00:00:00 +0000

This research aimed to explore the issue of Initial Public Offering (IPO) underpricing in Pakistan and to determine the impact of four independent variables (Issue Price, Offer Size, Age, and Market Capitalization) on the dependent variable, Market-adjusted Abnormal Return. The research utilized statistical analysis to observe the relationship in independent and dependent variables for IPO underpricing in Pakistan. The outcomes of the study indicated that the independent variables did not have a substantial influence on the dependent variable, as the p-values associated with the independent variables were all above the threshold of 0.05. The results of this research highpoint the requirement for further investigation in this area to gain a more comprehensive understanding of the IPO underpricing phenomenon in Pakistan. This could include the collection of more data and information, as well as the examination of additional variables and factors that may play a role in the underpricing of IPOs. By exploring these topics in greater detail, future research can help to deepen our understanding of the complexities and nuances of IPO underpricing from the perspective of the Pakistani stock market. Overall, this research provides a starting point for further exploration of the issue of IPO underpricing in Pakistan and underscores the importance of continued examination of this phenomenon.

Online Retail Experience and Customer Satisfaction: The Role of the Mediating Last Mile Delivery (A Case of Pakistan E-Retailer)

Johar Ali Khan — Sat, 31 Dec 2022 00:00:00 +0000

This research examines the connection between customer satisfaction, last-mile delivery, and the online retail experience in the context of an e-retailer called Foodpanda. By examining the mediating effect of last-mile delivery on the association between the online retail experience and customer satisfaction, the study aims to add to the body of knowledge. This builds on previous research that looked at how customers' e-retail experiences are affected by last-mile delivery. Online experience and last-mile delivery are the study's independent variables, and customer satisfaction is the study's dependent variable. Last-mile delivery is measured by factors such as delivery speed, dependability, and communication, while the online experience is measured by factors such as website design, product information, and online customer service. A survey questionnaire was distributed to a sample of Foodpanda customers as part of the research author design. Customer satisfaction and perceptions of the online shopping experience are significantly mediated by the last-mile delivery experience, according to the study's findings. In light of these findings, e-retailers ought to concentrate on enhancing the online shopping experience and providing a positive last-mile delivery experience to increase customer satisfaction. This research complements the existing literature on retail by examining the mediating effect of last-mile delivery on customer satisfaction in the context of an e-retailer business. The findings of the study have practical implications for e-retailers like Foodpanda and serve as a foundation for future research in this area. "Online Retail Experience and Customer Satisfaction: A Study" In the context of an e-retailer like Foodpanda, "The Mediating Role of Last Mile Delivery" highlights the significance of the last mile delivery experience in determining customer satisfaction in the e-commerce sector. The study's verdicts serve as a foundation for future study in this field and have practical implications for e-retailers.

ENTREPRENEURIAL ENVIRONMENTS AND GROWTH IN PAKISTAN

Mahnoor Iffat — Sat, 31 Dec 2022 00:00:00 +0000

The purpose of the study greatly appreciated her efforts and positive point of view on the different challenges that we faced while during this research. Moreover, I would want to use this platform as a chance to express my gratitude to everyone who assisted me in finishing my study to achieve my goal. To access the present state of the entrepreneurial environment nation the study used the data at the country level by the national Karachi. The result validates how vigorous and unsteady Pakistan's early phases of entrepreneurial progression are. Pakistan less to have fewer early-stage entrepreneurial activities than other emerging nations. Some of the major challenges confronted by entrepreneurs in Pakistan include inadequate entrepreneurial training. The physical infrastructure and services that are accessible to entrepreneurs and other entrepreneurial and other favorable entrepreneurial environmental circumstances identified in this research are encouraging. The results are important for both policymakers and for improving the local entrepreneurial climate. Before the full employment of entrepreneurial resources institutions must be enhanced.

The impact of Instructive and Perceived Relevance has been studied in this research to know their impact on the dependent variable Customer Purchase Intention. Instructive is one of the most important factors that have a significant impact on the intentio

Rameen Rafiq — Sat, 31 Dec 2022 00:00:00 +0000

The impact of Instructive and Perceived Relevance has been studied in this research to know their impact on the dependent variable Customer Purchase Intention. Instructive is one of the most important factors that have a significant impact on the intention of customers to purchase items online. The degree of a company's Instructive determines its capacity to offer clients sufficient information on which to base informed purchasing decisions. It has to do with the sender's ability to logically elicit the recipient's response since it allows the recipient the chance to critically assess the messages and information offered. Using social media may generate sufficient information to help users make wiser purchasing decisions, which may increase users' tendency to buy. By using social media enough information can be gathered that helps users to identify correct product for them while making a purchase online that can further encourage them to buy more items online in future. Social media marketing's relevance has the power to sway consumers' opinions on this matter. Ads are accepted more readily when they are more relevant, on average. Consumer perceptions of the value of online advertisements and their component parts are another area of research to take into account. Perceived relevance is the capacity up to which a buyer thinks that an advertisement is pertinent. How much a customer perceives a post self-related which directly affects the intentions of a customer to buy a product online purchase. How perceived relevance affects consumer purchase intentions was why the research was carried out. Customers' purchasing intentions are examined in this study along with their perceptions of the Instructive and relevancy of social media marketing. In Karachi, surveys were given to youngsters between the ages of 16 and 26 and 215 young social media users participated in the research. Both hypotheses that Instructive had a good impact on social media users' experiences and that social media advertisements are taken as relevant and having a positive impact in users' minds were supported by the study. As this study concentrated on two factors of being relevant and informative, more research can be done to ascertain customers' purchase intentions with reference to Performance expectancy, Interactivity, and Hedonic motivation, which ultimately affects buyer behavior.