STRATEGIC MANAGEMENT: PLANNING FOR LONG-TERM SUCCESS

Authors

  • Farah Naz Department of Management Sciences, National University of Sciences and Technology (NUST), Islamabad, Pakistan.

DOI:

https://doi.org/10.66238/smsrj.v1i1.3

Keywords:

Strategic management, long-term planning, competitive advantage, SWOT analysis, vision and mission, business strategy, strategic implementation, environmental scanning, resource-based view, strategic leadership

Abstract

Strategic management is a vital organizational process that integrates analysis, planning, implementation, and evaluation to achieve long-term objectives. In an environment marked by volatility and competition, strategic management provides a structured approach to aligning resources with changing market demands. This paper examines the evolution, components, and models of strategic management, highlighting the importance of vision, competitive positioning, and continuous adaptation. It also explores real-world applications across industries and the role of leadership and innovation in sustaining success. Ultimately, strategic management is not a one-time plan but a dynamic process that fosters organizational resilience and long-term growth.

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Published

2023-06-30

Issue

Vol. 1 No. 1 (2023)

Section

Articles

License

Copyright (c) 2023 SOCIAL AND MANAGEMENT SCIENCES RESEARCH JOURNAL

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